Sans Normal Omgad 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Innova' by Durotype, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Tenorite' by Microsoft Corporation, 'Acto' and 'Prelo Pro' by Monotype, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, straightforward, clean, impact, clarity, modernity, simplicity, visibility, geometric, rounded, sturdy, compact, high impact.
A heavy, geometric sans with broad, uniform strokes and clean terminals. Curves are smooth and near-circular, while joins and corners stay crisp, giving letters a sturdy, engineered feel. Proportions lean compact with generous counters for the weight, and the lowercase shows simple, single-storey forms (notably the a and g) with short, functional ascenders and descenders. The figures are solid and blocky, matching the letterforms’ even rhythm and strong color in text.
Best suited to headlines and short, high-impact copy where strong typographic color is an asset. It works well for branding systems, packaging, and signage that need clear, contemporary letterforms with a friendly edge. In dense paragraphs, the weight will dominate, so it’s most effective when used sparingly or with ample leading.
The overall tone is modern and assertive while remaining approachable. Its rounded geometry and consistent stroke treatment create a friendly clarity, making it feel practical and contemporary rather than decorative.
Designed to deliver a confident geometric voice with high visibility and a clean, contemporary finish. The emphasis appears to be on simplicity, consistency, and strong presence across uppercase, lowercase, and numerals.
Round characters like C, G, O, and Q emphasize a circular construction, and the uppercase set reads particularly stable due to wide verticals and flat horizontals. The lowercase maintains a simple, utilitarian structure, supporting quick recognition at display sizes.