Sans Normal Omkat 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Carmen Sans' by StudioJASO, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, straightforward, sturdy, impact, clarity, modernity, simplicity, geometric, rounded, clean, high-impact, compact joins.
A heavy, geometric sans with broad proportions and smooth, continuous curves. Strokes are uniformly thick with minimal contrast, producing solid color on the page. Counters are generally open and rounded (notably in O, Q, and e), while terminals are clean and unadorned. Uppercase forms feel stable and blocky, with squared shoulders and wide bowls; lowercase follows a similarly simplified construction with a single-storey a and g and a compact, closed e. Numerals are robust and rounded, with even widths and strong presence.
Well-suited for headlines, brand marks, packaging, and promotional graphics where strong presence and quick recognition are needed. It also fits UI and signage contexts where a bold, clean sans can carry short labels and calls to action effectively.
The tone is assertive and contemporary, prioritizing clarity and impact over delicacy. Its rounded geometry and generous forms give it an approachable, friendly voice while still feeling direct and utilitarian.
Designed to deliver a modern, high-impact sans voice built from simple geometric forms, emphasizing legibility and visual strength in display and short-text settings.
At text sizes the heavy weight creates dense texture and strong emphasis; at display sizes the geometric construction and smooth curves become more prominent. The overall rhythm is steady and consistent, with minimal stylistic quirks and an emphasis on straightforward, easily recognized shapes.