Sans Normal Adgam 10 is a regular weight, wide, monoline, italic, normal x-height font visually similar to 'Qualion' by ROHH and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, advertising, friendly, modern, casual, sporty, approachable, warmth, readability, contemporary, energy, clarity, rounded, soft, clean, geometric, open counters.
A rounded, slanted sans with monoline strokes and softly squared terminals. The letterforms lean consistently, with broad proportions and generous internal space that keeps counters open in both uppercase and lowercase. Curves are built from smooth circular/elliptical geometry, while joins stay clean and uncluttered, producing an even rhythm across lines. Numerals follow the same rounded construction, with simple, legible shapes and minimal contrast.
Well suited to branding and headline work where a friendly, modern voice is needed, including packaging, posters, and advertising. The open counters and clean monoline construction also support short to medium-length text, especially when an energetic italic tone is desired.
The overall tone is upbeat and approachable, combining a contemporary geometric feel with a relaxed italic motion. It reads as friendly rather than formal, with rounded corners and open shapes that suggest warmth and ease. The slant adds energy and a slightly sporty, forward-moving character.
The design appears intended as a contemporary rounded sans that balances geometric regularity with an expressive slant, aiming for high legibility and a warm, accessible personality. Its wide proportions and smooth curves suggest a focus on confident display presence without sacrificing readability in running text.
Spacing appears comfortable and airy at text sizes, helping the wide forms avoid looking dense. The design favors clarity and consistency over sharp detailing, making it visually smooth in longer passages while still distinctive in display settings.