Sans Normal Kirad 4 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, modern, assertive, technical, dynamic, impact, motion, clarity, contemporary branding, rounded, oblique, geometric, clean, compact.
A slanted, heavy sans with rounded, geometric construction and smooth, continuous curves. Strokes are largely uniform with minimal modulation, and terminals tend to be clean and blunt rather than tapered. Counters are open and fairly generous for the weight, and the overall rhythm is even, with stable curves in O/C/G and straightforward diagonals in V/W/X/Y. The lowercase shows a single-storey a and g, simple shoulders, and short, sturdy joins that keep shapes compact and legible at display sizes.
This font is well suited to headlines, branding, and poster work where a strong, fast visual impression is desirable. It can also work for sports- and tech-adjacent identities, packaging callouts, and short signage or wayfinding phrases, especially when set with ample tracking or in larger sizes.
The overall tone is energetic and forward-leaning, combining a contemporary, engineered cleanliness with a sporty sense of motion. Its mass and slant make it feel confident and attention-grabbing rather than quiet or literary.
The design appears intended to deliver a modern, high-impact oblique sans that stays clean and readable while projecting speed and confidence. Its rounded geometry and uniform stroke weight suggest a focus on simple, scalable forms for prominent display use.
The oblique angle is consistent across uppercase, lowercase, and figures, giving lines of text a strong directional flow. Round letters stay smooth and circular while straighter letters keep crisp diagonals, producing a balanced mix of softness and precision.