Sans Normal Jomiw 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'City Boys' by Dharma Type, 'Breda' by Eurotypo, 'Clinica Pro' by Mint Type, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, contemporary, punchy, impact, momentum, display, attention, oblique, blocky, compact, high-impact, angular.
A heavy oblique sans with broad, sturdy proportions and a slightly compressed, forward-leaning rhythm. Strokes are thick and confident with clean terminals and only mild modulation, giving counters a compact, sturdy feel. Curves are smooth and rounded but held in check by squared-off joins and straight-sided structure, producing a solid, poster-like texture. Numerals match the letters in weight and presence, with bold, simplified forms that stay legible at display sizes.
Best suited to headlines, posters, branding marks, and short bursts of copy where impact matters more than prolonged reading comfort. It can work well for sports and streetwear-style graphics, bold packaging panels, and promotional campaigns that benefit from a fast, assertive voice.
The overall tone is energetic and forceful, with a forward motion that reads as sporty and action-oriented. Its dense color and wide footprint feel promotional and attention-grabbing, suited to messaging that needs to sound confident and immediate.
The design appears intended to deliver maximum visual punch in an oblique, modern sans framework—prioritizing speed, strength, and compact readability in large sizes. Its simplified, weighty shapes suggest a focus on contemporary display use rather than text typography.
Spacing appears tuned for headline setting, creating a tight, cohesive word shape with strong horizontal momentum. The oblique angle is consistent across caps, lowercase, and figures, reinforcing a unified, slanted silhouette in text.