Sans Normal Osmet 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Innova' by Durotype, 'FS Koopman' by Fontsmith, 'Leelawadee' by Microsoft Corporation, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, friendly, contemporary, straightforward, sporty, impact, clarity, modernity, approachability, simplicity, rounded, geometric, compact, blocky, high impact.
A heavy, geometric sans with broad, rounded bowls and a compact, tightly controlled rhythm. Strokes are uniform and sturdy, with large counters and clean, open apertures that keep letters readable at display sizes. Terminals are mostly straight and blunt, while curves stay smooth and circular, giving forms like C, O, and G a consistent, engineered feel. The lowercase is simple and robust with single-storey a and g, short ascenders/descenders relative to the overall heft, and numerals that match the same solid, no-nonsense construction.
Best suited to attention-grabbing display work such as headlines, posters, wayfinding/signage, brand wordmarks, and bold packaging statements. It can also work for short UI labels or callouts where strong emphasis and quick recognition are needed, though the dense weight is less suited to long text blocks.
The overall tone is confident and modern, projecting clarity and emphasis without feeling sharp or aggressive. Its rounded geometry adds an approachable, friendly edge, making it feel energetic and contemporary rather than formal.
The likely intention is to provide a bold, geometric sans that delivers immediate impact while remaining broadly legible and approachable. Its restrained details and consistent curves suggest a focus on versatile, modern display typography for branding and advertising contexts.
In the sample text, the weight produces strong color and high visibility, with letterforms that hold together well in large headlines. The design favors clarity over nuance, with minimal detail and consistent shapes across upper/lowercase and figures.