Sans Normal Edmow 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, captions, wayfinding, presentations, modern, clean, technical, neutral, efficient, functional emphasis, clarity, modernization, neutrality, humanist, oblique, open apertures, rounded joins, tall ascenders.
A slanted sans with smooth, low-contrast strokes and gently rounded curves throughout. Letterforms are built from simple, modern geometry, with open apertures and clear internal counters that keep the shapes airy at text sizes. The italic is constructed rather than cursive: straight stems and bowls lean consistently, terminals are clean and minimally treated, and overall proportions feel slightly tall, giving lines a brisk vertical rhythm. Numerals follow the same straightforward, legible construction with even stroke weight and stable silhouettes.
Well suited for user interfaces, dashboards, and product typography where a clean italic is needed for emphasis without sacrificing clarity. It also works in editorial subheads, captions, and short-to-medium passages where an energetic but controlled slant helps guide reading.
The overall tone is contemporary and pragmatic, projecting clarity and speed rather than ornament. Its oblique stance adds energy and forward motion while remaining restrained and professional, making it feel at home in modern interface and corporate settings.
The design appears intended as a versatile, modern italic companion for everyday typography—prioritizing legibility, consistent rhythm, and a disciplined slant over expressive calligraphic detail.
In mixed-case text, the slant and open counters help maintain separation between letters, and the steady stroke weight keeps color even across words. The design reads as a utilitarian italic intended to match a sans family’s roman rather than behave like a handwriting-derived italic.