Sans Normal Apboh 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernity, readability, rounded, open apertures, geometric, even rhythm, high legibility.
This is a clean sans with broadly geometric construction and subtly rounded shaping. Strokes are consistent and sturdy, with smooth curves and minimal modulation, producing an even texture in both display sizes and paragraph settings. Counters are generous and apertures are open, helping letters stay distinct; the lowercase shows simple, single-storey forms (notably a and g) and compact joins that keep words cohesive. Terminals are mostly straight and pragmatic, while round letters (o, c, e) read as near-circular with balanced proportions. Numerals follow the same straightforward, modern logic, with clear silhouettes and no ornamental detailing.
It works well for UI and app typography, documentation, and general body copy where a stable, legible sans is needed. The clear uppercase and numerals also suit signage, labeling, and product/packaging systems that rely on quick recognition at a glance.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry lends a mild friendliness, but the design remains restrained and professional, suitable for information-forward typography.
The design appears intended as a general-purpose, contemporary sans that balances geometric simplicity with comfortable readability. Its restrained detailing suggests a focus on versatile, system-friendly typography that performs consistently across many sizes and contexts.
In the sample text, spacing and letterfit create a steady reading rhythm with consistent color across lines. The shapes remain crisp at larger sizes, making it adaptable for both interface-style headings and longer passages without drawing attention to idiosyncratic letterforms.