Sans Rounded Pirej 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cleor' by Designova (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, soft, approachability, warmth, energy, modern casual, display impact, rounded, smooth, bouncy, informal, handwritten.
A slanted, rounded sans with thick, even strokes and softly modeled terminals throughout. Letterforms lean forward with a steady rhythm, combining simple geometric curves with subtly irregular, hand-drawn proportions. Counters are generally open and generous, and joins are smooth, giving the set a cohesive, cushioned silhouette across caps, lowercase, and figures. The numerals echo the same soft shaping, with rounded corners and a lively, slightly varied width that keeps the texture animated in text.
Well-suited for branding and packaging that needs an approachable, modern feel, as well as posters, cover art, and social media graphics where a friendly italic voice helps text stand out. It also works for short editorial callouts, UI highlights, or captions when a soft, informal tone is desired.
The overall tone is warm and conversational, with a lighthearted energy that feels human rather than strictly mechanical. Its forward slant and rounded forms read as upbeat and friendly, lending an easy, welcoming voice to headings and short reads.
The design appears intended to deliver a contemporary sans that feels soft and personable, using rounded terminals and a consistent forward slant to create momentum without sharpness. It balances bold presence with approachable shapes to communicate friendliness and ease in display-driven typography.
Uppercase forms stay compact and sturdy while the lowercase introduces more bounce and personality, especially in curved letters and diagonals. The design maintains strong presence at display sizes while keeping counters and apertures clear enough for comfortable scanning in short paragraphs.