Sans Contrasted Ussa 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, poster-like, retro, impact, ruggedness, sign-like clarity, brand presence, compact counters, squared curves, blocky, sturdy, punchy.
A heavy, block-constructed sans with squared-off curves and compact interior counters. Stems are thick and assertive, with visible contrast created by deep horizontal notches and cut-ins that form stepped terminals and ink-trap-like corners. The overall geometry reads as rectilinear and engineered, with broad shoulders and rounded rectangles in bowls (notably in B, D, O, and 0) and crisp, flat horizontals. Lowercase forms are similarly robust, with single-storey a and g, short joins, and a generally condensed internal spacing that increases density in text.
Best suited to headlines, posters, and bold display settings where dense, high-impact letterforms are an advantage. It can work well for sports branding, packaging, labels, and punchy signage, especially when strong contrast and rugged shaping are desired.
The tone is bold and forceful, with a utilitarian, industrial voice that feels at home in athletic or promotional contexts. Its chiseled cut-ins add a slightly retro, stencil-adjacent energy while keeping the overall impression modern and pragmatic.
The design appears intended to maximize visual punch and recognizability through blocky proportions, tight counters, and distinctive stepped cut-ins that create texture and separation between strokes. It aims for a rugged, engineered personality that holds up in large-scale display use.
The numerals follow the same squared, notched construction, giving figures a uniform, sign-like clarity and strong presence at large sizes. In continuous text the heavy color and tight apertures emphasize impact over extended reading comfort.