Sans Normal Tukur 7 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Bologna' by David Turner and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, confident, impactful, friendly, retro, impact, attention, approachability, legibility, chunky, soft, rounded, sturdy, compact.
A heavy, display-oriented sans with broad proportions and compact internal counters. Strokes alternate between thick, dominant curves and crisp, straight joins, creating a sculpted, high-ink silhouette. Curved letters like C, G, O, and S feel smoothly drawn and slightly squarish in their terminals, while verticals and diagonals (H, N, W, X) stay firm and stable. Lowercase forms lean toward single-storey, simplified constructions with rounded bowls and short, blocky arms, and the figures are similarly bold with large, open shapes that hold up at big sizes.
Best suited for short, high-impact text such as headlines, event posters, brand marks, product packaging, and bold UI/hero moments where weight and presence are priorities. It can also work for signage and sports/entertainment branding, where strong silhouettes improve distance readability.
The tone is assertive and upbeat, combining a sturdy, poster-like presence with approachable rounded forms. It reads as modern-leaning with a subtle retro flavor, suited to loud, friendly messaging rather than delicate or formal typography.
The design appears intended to deliver maximum visual impact with a clean, sans structure and softened geometry, balancing toughness with approachability. Its emphasis on large counters, sturdy curves, and confident proportions suggests a focus on display applications where character and readability must coexist.
Spacing appears generous for a display cut, helping the dense letterforms avoid clumping in large headlines. The overall rhythm is driven by big, rounded bowls and strong vertical stems, giving words a consistent, punchy texture in the sample paragraph.