Sans Normal Ahden 14 is a bold, narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, casual, approachable, display impact, friendly branding, retro tone, compact set, rounded, chunky, compact, soft, bouncy.
A compact, heavy sans with rounded terminals and simple, monoline construction. Forms lean toward geometric circles and smooth arcs, with occasional angled joins that add snap to diagonals and vertices. Counters are relatively open for the weight, and curves stay clean and even, producing a steady rhythm in both uppercase and lowercase. The overall proportions feel condensed and sturdy, with short extenders and a dense, poster-like color on the page.
Best suited to headlines, posters, and brand marks where a dense, friendly sans can carry personality at larger sizes. It also works well for packaging, labels, and signage that benefit from bold, rounded letterforms and a compact footprint.
The tone is upbeat and informal, with a slightly retro, sign-painting flavor created by the soft corners and stout shapes. Its chunky presence reads as friendly and confident rather than technical, making it feel inviting and human.
The design appears intended to deliver a cheerful, broadly legible display voice using simplified geometric shapes and rounded finishes. It prioritizes strong presence and a cohesive, playful rhythm over delicate detail.
Round letters like O/C/G emphasize near-circular bowls, while angular characters (K, V, W, X, Y) introduce crisp wedge-like joins that keep the texture lively. Numerals match the same compact, rounded logic and maintain strong, even weight for display use.