Sans Normal Ahdam 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Arial' and 'Arial Narrow OS' by Monotype, 'Lyu Lin' by Stefan Stoychev, and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, approachable, confident, clean, display impact, friendly branding, modern clarity, geometric simplicity, rounded, geometric, soft, compact, high-contrast counters.
A heavy, rounded sans with broadly geometric construction and softened terminals. Strokes are consistently thick, with minimal modulation, and the curves read as circular or elliptical, giving letters a smooth, inflated silhouette. Proportions feel compact with generous interior counters that keep forms open at display sizes, while joins and corners are subtly eased to avoid sharpness. The uppercase is sturdy and blocky; the lowercase uses simple, single-storey forms (notably a and g) that reinforce the geometric rhythm.
Best used for headlines, posters, and prominent UI or signage where bold presence and quick recognition matter. It also fits logo and packaging work that benefits from a friendly, rounded geometric voice, especially at medium to large sizes where counters and curves stay crisp.
The overall tone is friendly and modern, with a playful softness that feels approachable rather than stern. Its weight and rounded geometry convey confidence and clarity, making it feel well-suited to upbeat, contemporary branding.
Designed to deliver a contemporary, geometric sans personality with softened edges and a strong, attention-grabbing weight. The intent appears to balance bold impact with an approachable, friendly character for modern display typography.
In the sample text, the dense weight creates strong word shapes and a solid typographic color, while the rounded curves help prevent the texture from becoming harsh. Numerals and capitals maintain the same smooth, geometric logic, supporting consistent headings and short-form emphasis.