Sans Superellipse Utmuw 14 is a bold, wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, posters, signage, packaging, techy, modern, friendly, industrial, sporty, modernize, soften geometry, maximize impact, brand distinctiveness, rounded, geometric, soft corners, squared rounds, compact apertures.
A heavy, geometric sans with a rounded-rectangle construction throughout. Curves resolve into soft corners rather than true circles, giving bowls and counters a squarish, superelliptical feel (notably in O, D, and the numerals). Strokes are uniform and sturdy, terminals are clean and blunt, and many joins are smoothed with small radii, producing a controlled, engineered silhouette. Counters are relatively tight and apertures lean toward closed, while the overall width and spacing create a solid, blocky rhythm in text.
Well suited to logos and brand systems that want a modern, tech-forward presence with approachable rounded forms. Its dense color and sturdy shapes make it effective for headlines, posters, packaging, and short signage where strong impact and quick recognition matter.
The overall tone is contemporary and technical, with a friendly softness coming from the rounded corners. It reads confident and impact-oriented, leaning toward a utilitarian, industrial voice rather than a delicate or editorial one.
The design appears intended to blend geometric precision with softened, rounded-rectangle forms, creating a contemporary sans that feels robust and legible while avoiding sharp, austere edges. It aims for a distinctive superelliptical texture that stands out in display settings and brand applications.
The face maintains consistent corner rounding across letters and figures, which helps it feel cohesive at display sizes. Diagonals and angled cuts (seen in A, K, V, W, X, Y, and Z) add crisp energy against the otherwise boxy curves, reinforcing a modern, engineered aesthetic.