Slab Square Sihu 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bourgeois Slab' by Barnbrook Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, western, athletic, retro, assertive, impact, ruggedness, clarity, vintage poster, brand presence, blocky, squared, sturdy, compact, bracketless.
A heavy, block-built slab serif with squared curves and flat terminals that read as machined and deliberate. Strokes are uniform with minimal modulation, and the serifs are substantial, rectangular, and largely unbracketed, creating a strong horizontal emphasis. Counters are tight and geometric—especially in rounded letters like O/Q and the bowls of b/d/p—while joins stay crisp and angular. The overall rhythm is dense and steady, with sturdy stems, short apertures, and a compact, sign-ready silhouette.
This font performs best in display contexts where mass and clarity matter—posters, headlines, labels, and bold editorial callouts. The sturdy slabs and tight counters also make it a good fit for branding marks, badges, and signage that needs a rugged, high-impact presence.
The tone is tough and utilitarian, mixing vintage workwear and poster typography with an athletic, headline-forward punch. Its squared shapes and emphatic slabs suggest reliability and authority, while the slightly condensed internal spaces add a no-nonsense, industrial feel.
The design appears intended to deliver a strong, compact reading color with unmistakable slab-serif character and squared geometry. It prioritizes impact and durability over delicacy, aiming for a bold, practical voice that holds up in large sizes and bold messaging.
Figures are bold and squared, matching the letterforms closely; the 0 is a rounded-rectangle and the 8 has tightly stacked counters. The uppercase set feels especially suited to impactful short words, while the lowercase retains the same blocky construction for consistent texture in longer lines.