Serif Forked/Spurred Pulu 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Gainsborough' by Fenotype, 'Kolesom' by Frantic Disorder, 'Flintstock' by Hustle Supply Co, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: posters, sports branding, headlines, logos, signage, western, collegiate, vintage, rugged, authoritative, impact, heritage, team spirit, ruggedness, beveled, chamfered, angular, notched, blocky.
A heavy, angular serif with pronounced chamfered corners and faceted curves that read as octagonal rather than round. Stems are thick and sturdy, with compact counters and occasional mid-stem spurs and forked terminals that add texture without introducing contrast. The overall rhythm is tight and bold, with squared shoulders, blunt joins, and a consistent, carved-looking edge treatment across caps, lowercase, and figures. Numerals follow the same notched, block-built logic for strong alignment in display settings.
Works best for headlines, posters, signage, and identity marks where the bold, notched silhouette can carry from a distance. It also suits team branding, labels, and packaging that want a traditional, rugged display voice; for paragraphs, it’s more effective in short bursts such as pull quotes or titles.
The letterforms project a robust, old-fashioned confidence with a distinctly Western and collegiate flavor. Its chiseled geometry and spurred details suggest tradition, toughness, and a handcrafted sign-painting sensibility rather than a refined book face.
The design appears intended to deliver a strong, instantly recognizable display presence by combining classic serif structure with beveled, spur-accented detailing. Its consistent faceting and compact counters prioritize impact and a heritage sign/lettering feel over subtlety.
Uppercase forms are particularly emblematic and emblem-ready, while the lowercase keeps the same hard-edged construction, giving text a uniform, poster-forward color. The dense counters and sharp internal corners can darken quickly in long passages, reinforcing its role as a display-oriented style.