Sans Normal Usluf 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, book design, branding, pull quotes, classic, elegant, literary, refined, refined emphasis, text italic, warm modernity, editorial tone, readable flow, humanist, calligraphic, oblique, open apertures, soft curves.
This typeface is a slanted, humanist-leaning design with smooth, rounded bowls and a steady, slightly calligraphic stroke flow. Letterforms show gently tapered joins and subtly modulated curves, with open counters and clear apertures that keep the texture readable in continuous text. Uppercase shapes are clean and restrained, while the lowercase introduces more movement through angled terminals and lively diagonals; the overall rhythm reads even but not mechanical. Numerals follow the same italic axis, with curved forms and a consistent, understated modulation that blends naturally into text.
It suits editorial typography, magazine features, and book design where an italic voice is needed for emphasis, leads, or expressive subheads. The balanced texture also makes it a good choice for branding and packaging that aims for a polished, classic tone, as well as pull quotes and short-form display where the slant can add energy without sacrificing clarity.
The overall tone feels classic and editorial, with an elegant, literary voice rather than a utilitarian one. Its slant and soft curvature add warmth and momentum, suggesting refinement and a measured sense of sophistication appropriate for reading-forward settings.
The design appears intended as a refined italic companion (or italic-forward style) that balances readability with a more expressive, human touch. It prioritizes smooth curvature, open internal spaces, and consistent slant to create an elegant, flowing text color.
The italic angle is consistent across letters and figures, creating a cohesive forward motion. Round letters like O/C/G maintain smooth geometry, while diagonals (V/W/X/Y) keep crisp, sharp crossings that prevent the texture from becoming too soft.