Sans Normal Modiv 11 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Rationell' by PeGGO Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, friendly, playful, retro, punchy, bold, attention grabbing, friendly display, retro flavor, high impact, soft corners, rounded terminals, compact counters, heavy joins, blunt cuts.
This typeface has hefty, blocky letterforms with rounded outer curves and mostly blunt, squared terminals. Curves are broad and smooth, while interior counters are relatively tight, giving the forms a dense, ink-heavy texture. Uppercase shapes lean toward geometric construction with softened corners, and the lowercase follows suit with sturdy stems and rounded bowls; ascenders and descenders are short-to-moderate, keeping the overall silhouette compact. The numerals match the same chunky, rounded-rectilinear logic, producing an even, poster-ready rhythm across text.
Best suited to headlines and short-form copy where maximum impact is desired, such as posters, packaging fronts, signage, and bold brand lockups. It can work for display-sized emphasis in editorial layouts, but the dense interior spaces suggest avoiding very small sizes or long passages where lighter color would be preferable.
The overall tone feels approachable and high-energy, with a retro display attitude reminiscent of mid-century signage and headline typography. Its soft rounding keeps the weight from feeling harsh, lending a friendly, slightly cartoonish warmth even at large sizes.
The design appears intended to deliver a strong, friendly display voice by combining thick, simplified forms with softened curves, creating a robust silhouette that reads quickly and looks at home in expressive, attention-grabbing applications.
In continuous text, the tight counters and heavy joins create strong color and impact, while the rounded curves maintain legibility by clearly separating bowls and stems. The shapes favor confident, simplified geometry over fine detail, emphasizing presence and immediacy.