Sans Superellipse Rulev 1 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, logotypes, packaging, art deco, theatrical, retro, authoritative, condensed drama, display impact, vintage revival, compact titles, brand voice, poster typography, vertical stress, bracketed curves, soft corners, tall caps, tight fit.
A tall, tightly set sans with pronounced stroke contrast and an overall vertical emphasis. Curves are built from rounded-rectangle (superellipse-like) geometry, giving bowls and counters a squared-yet-soft feel rather than purely circular forms. Terminals are generally blunt and clean, with occasional subtle bracketing where heavy strokes meet curves, producing a poster-like crispness. The rhythm is compact and columnar, with narrow apertures and elongated proportions that keep word shapes slim and towering.
Best suited for display settings where impact and vertical elegance are desired—posters, headlines, pull quotes, packaging, and brand marks. It performs particularly well in short lines and stacked compositions, where the tall condensed forms create strong hierarchy and a distinctive silhouette.
The font projects a classic display sensibility with a distinctly vintage, stage-poster confidence. Its condensed stature and sharp contrast feel formal and declarative, evoking marquee typography, editorial headlines, and period-inspired branding. The rounded-rectilinear curves add a refined, designed quality that reads as intentional and stylish rather than neutral.
The design appears intended to deliver a compact, high-impact display voice that combines modern sans simplicity with period-inspired contrast and softened, superelliptic curves. It aims for memorable headline presence, balancing strict vertical structure with rounded-rectangular warmth.
Uppercase forms are especially tall and imposing, while lowercase maintains the same compressed, high-contrast voice for strong continuity. Numerals share the same condensed, sculpted construction, aligning well with the capitals for titling and packaging. The tight internal spaces suggest it benefits from generous tracking at smaller sizes, while staying striking when tightly set at headline scale.