Sans Superellipse Rulev 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, industrial, condensed, retro, sturdy, pragmatic, space saving, clarity, modern utilitarian, softened geometry, squared, rounded, boxy, compact, monolinear.
A compact, condensed sans with squared proportions softened by generous corner rounding. Strokes are largely uniform with subtle modulation, and curves resolve into rounded-rectangle bowls and counters that keep shapes tight and controlled. Terminals tend toward flat cuts, with occasional gently curved joins, producing a clean, engineered rhythm. Uppercase forms are tall and narrow, while the lowercase maintains a straightforward, readable structure with a single-storey a and g and short, economical extenders.
Best suited to headlines and display settings where a condensed, space-efficient voice is helpful—posters, packaging, labels, and brand wordmarks. It also works well for signage and UI callouts where clarity at medium sizes is needed and a firm, engineered feel is desired.
The overall tone feels utilitarian and confident, with a slightly retro, industrial flavor. Its rounded-square geometry adds friendliness without losing a disciplined, technical presence, making it feel modern yet familiar.
Likely drawn to deliver a condensed sans that balances strict, rectangular construction with softened corners for approachability. The consistent, compact rhythm suggests an intention to stay legible in bold statements while projecting an industrial, practical character.
The design emphasizes verticality and compact spacing, giving text a stacked, poster-like texture. Figures follow the same squared-and-rounded logic, reading clearly and consistently alongside the letters, and punctuation appears sturdy and uncomplicated.