Sans Normal Okmub 21 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite and 'Dress Code' by Larin Type Co (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, approachability, impact, versatility, contemporary, rounded, open, geometric, even, clear.
A heavy, rounded sans with clean, monoline strokes and softly squared corners. Forms lean toward geometric construction—circular bowls, smooth joins, and open apertures—while maintaining a steady, even rhythm across letters and numerals. Uppercase shapes are broad and stable, with simple diagonals (A, V, W, X) and a straightforward, uncluttered structure. Lowercase is similarly sturdy and compact, with clear counters and minimal contrast; terminals are blunt and consistent, supporting solid legibility at display and large text sizes.
Well suited to brand identities, headlines, and short-to-medium display copy where a strong, friendly presence is needed. Its sturdy shapes and open construction also make it a good candidate for signage, packaging, and interface moments such as buttons or feature callouts where immediate clarity and impact matter.
The overall tone is contemporary and friendly, projecting confidence without feeling aggressive. Its rounded geometry and even weight give it an approachable, brand-forward voice that reads as practical, straightforward, and upbeat.
The design appears intended to deliver a contemporary, high-impact sans that stays legible and welcoming through rounded geometry and consistent stroke treatment. It balances geometric simplicity with softened details to remain approachable in prominent, attention-grabbing settings.
Round characters like O, Q, and 0 are notably full and smooth, and the numerals share the same wide, sturdy presence as the letters. The sample text shows strong word shapes and an even typographic color, with generous internal space in many letters helping clarity despite the heavy stroke weight.