Sans Superellipse Ogmub 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EFCO Fairley' by Ephemera Fonts and 'From the Internet' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, sturdy, industrial, friendly, retro, confident, impact, legibility, approachability, rounded corners, soft terminals, compact, blocky, closed apertures.
A heavy, block-oriented sans with squared proportions softened by generously rounded corners. Strokes are consistently thick with minimal modulation, producing an even, compact color and strong presence in both uppercase and lowercase. Counters tend to be squarish and tight, with mostly closed or narrowed apertures, and the overall construction favors rounded-rectangle geometry over circular bowls. Numerals and capitals read as robust and uniform, with a slightly condensed feel created by short joins and broad verticals.
Best suited for display applications where impact and clarity are priorities: headlines, posters, storefront or wayfinding signage, packaging, and bold brand marks. It can work for short text blocks and captions when set with ample spacing, but its compact counters and heavy color make it less ideal for lengthy reading at small sizes.
The tone is bold and practical, mixing an industrial, utilitarian backbone with a friendly softness from the rounded corners. It evokes retro signage and product labeling—confident and attention-grabbing without feeling sharp or aggressive.
Likely designed to deliver a strong, contemporary-retro voice using rounded-rectangle forms: maximizing legibility and punch while softening the silhouette for approachable branding and sign-like communication.
The design maintains a steady rhythm in text thanks to consistent stroke weight and repeated rounded-rectangle motifs in bowls and counters. The density and tight interior spaces suggest it will look best with some breathing room (slightly increased tracking or generous line spacing) in longer settings.