Sans Normal Jirur 1 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, handwritten, casual, quirky, lively, handwritten feel, friendly tone, expressive display, casual branding, approachability, rounded, brushy, calligraphic, bouncy, informal.
A slanted, rounded sans with a brush-pen feel: strokes swell and taper with soft, teardrop terminals and occasional sharp, ink-like flicks. Forms are largely built from smooth curves and open apertures, producing a buoyant rhythm and a slightly irregular, hand-drawn flow. Letters are generously spaced with broad silhouettes, and many joins and endings feel gestural rather than geometric, giving the alphabet a dynamic, drawn-in-one-go character.
Best suited to short to medium display settings where its animated stroke endings and handwritten rhythm can be appreciated—such as headlines, posters, brand marks, packaging callouts, and social media graphics. It can also work for playful subheads or pull quotes when ample size and spacing preserve its lively details.
The overall tone is friendly and spirited, with an expressive, conversational energy. Its curved, flicked terminals and calligraphic modulation suggest personal handwriting rather than engineered typography, lending a lighthearted, approachable personality.
The design appears intended to capture a quick, confident marker or brush script impression within a rounded sans structure, balancing readability with expressive movement. It aims to feel personable and energetic, adding character to messaging without relying on heavy ornament.
Uppercase and lowercase share the same soft, rounded construction, with distinctive swashes on several letters (notably in diagonals and tails) that add motion. Numerals follow the same brush logic, mixing rounded bowls with tapered starts and finishes, keeping the set visually cohesive in display use.