Sans Normal Jirur 2 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, packaging, posters, branding, book covers, playful, retro, whimsical, breezy, informal, add personality, casual warmth, retro flavor, expressive display, rounded, calligraphic, flared terminals, soft joins, open counters.
A slanted, rounded sans with a distinctly handwritten rhythm. Strokes show gentle modulation and tapered, brush-like terminals that create soft triangular flicks at the ends of many curves. Forms lean on broad, open bowls and swooping entry/exit strokes, with lively baseline movement and slightly irregular widths that give the alphabet an organic, drawn feel. Counters are generally open and circular, while joins and cross strokes stay smooth and fluid rather than rigidly geometric.
Best suited to short to medium-length text where personality is desired: headlines, poster typography, packaging, café/retail branding, and playful editorial or book-cover work. It can also work for pull quotes and UI accents when used sparingly, where its expressive terminals and slanted stance add warmth.
The overall tone is lighthearted and nostalgic, with a breezy, expressive motion that reads as friendly rather than formal. Its swashy terminals and steady forward slant suggest casual confidence—more storybook and mid-century flair than corporate neutrality.
The design appears intended to merge a rounded sans foundation with a brush-script sensibility—delivering a friendly, energetic texture while staying legible at typical display sizes. Its emphasis on curved construction and tapered endings suggests a focus on character and motion over strict uniformity.
The uppercase includes several distinctive, stylized constructions (notably in letters with bowls and diagonals) that heighten personality and may become visual focal points in words. Numerals echo the same rounded, flowing logic, with curvy silhouettes and soft terminals that keep the set cohesive in display settings.