Sans Normal Efdey 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, posters, packaging, clean, modern, airy, polished, versatility, modern clarity, subtle emphasis, editorial tone, humanist, oblique, rounded, open apertures, soft terminals.
A gently slanted sans with rounded construction and smooth, continuous curves. Strokes stay even and understated, with soft terminal endings and open counters that keep forms clear. Proportions feel balanced and slightly lively: round letters read broad and calm, while diagonals and angled joins add forward motion. Numerals and lowercase maintain the same restrained geometry, with a single-story “g” and simple, readable figures.
Well suited for editorial typography, brand systems, and general-purpose interface text where a subtle slant can add emphasis without sacrificing clarity. It also works in posters and packaging for a clean, modern look, especially when you want a refined sans tone rather than a hard technical feel.
The overall tone is calm, contemporary, and understated, with an editorial sophistication that feels more refined than sporty. Its oblique stance adds a sense of momentum without becoming dramatic, making the voice feel confident and composed.
Likely intended as a versatile oblique sans for contemporary layouts, pairing neutral structure with a touch of personality through rounded shapes and gentle forward slant. The emphasis appears to be on clean reading, modern polish, and adaptable use across display and text settings.
The rhythm is consistent across the alphabet, with generous interior space and smooth curves supporting legibility. The design favors clarity over sharpness, avoiding harsh corners and keeping joins clean and unobtrusive.