Slab Square Posy 7 is a very bold, narrow, low contrast, upright, tall x-height font.
Keywords: posters, signage, logos, headlines, packaging, western, vintage, industrial, athletic, poster, high impact, space saving, heritage tone, signage utility, blocky, condensed, slab serif, square-cut, angular.
A condensed, heavy slab-serif with a blocky silhouette and square-cut terminals. Strokes are uniformly thick with minimal modulation, and corners are frequently chamfered into small facets that create a chiseled, stencil-like texture without actual breaks. Counters tend to be compact and rectangular, with tight apertures and short, robust serifs that read as integrated slabs rather than delicate brackets. The lowercase carries a tall, assertive presence with sturdy stems and simplified bowls, and the numerals follow the same squared, poster-ready construction.
Best suited to display applications such as posters, headlines, storefront-style signage, and bold brand marks that need a compact footprint. It also works well for labels and packaging where a vintage, hard-working voice is desired and short bursts of text can be set large enough to maintain clarity.
The face conveys a rugged, no-nonsense tone with strong ties to frontier and workwear lettering. Its compressed, hard-edged forms feel loud and authoritative, suggesting heritage signage, athletic identity, and bold headlines rather than refined text setting.
The design appears intended to deliver maximum impact in a condensed width while preserving a classic slab-serif backbone. Its squared terminals and faceted corners aim to evoke traditional display lettering—especially Western and industrial influences—while keeping forms simple, sturdy, and highly repeatable across the character set.
In running text the dense spacing and compact counters create a dark, rhythmic color, making it most effective at larger sizes where the faceted corners and slab details can be appreciated. The design maintains a consistent, squared logic across caps, lowercase, and figures, reinforcing a cohesive display character.