Slab Square Powo 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'College Game JNL' by Jeff Levine and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, sports branding, western, industrial, headline, vintage, assertive, impact, compactness, rugged display, poster type, blocky, condensed, slabbed, square-cut, high-impact.
A condensed, heavy slab serif with compact letterfit and strongly squared terminals. Strokes are thick and uniform with minimal modulation, while the serifs read as bold, block-like slabs that often flare slightly at the ends. Counters are tight and rectilinear, producing a dense, poster-like texture; apertures tend to be small, and curves are rendered with flattened, squared-off rounding. Lowercase forms follow the same sturdy construction, with a tall, sturdy x-height feel and straightforward, utilitarian detailing.
Best suited to short, high-impact copy such as posters, editorial headlines, product packaging, and bold signage where compact width and strong silhouettes help text stand out. It also fits brand marks and team or event graphics that benefit from a sturdy, vintage-leaning slab presence.
The overall tone is forceful and workmanlike, evoking classic poster lettering, wood-type traditions, and straightforward industrial signage. Its compressed proportions and solid slabs give it a confident, no-nonsense voice that can feel both vintage and rugged depending on color and setting.
The design appears intended to deliver maximum punch in limited horizontal space, combining condensed proportions with emphatic slab serifs and square-cut terminals to create a bold, durable display voice.
The font’s bold slabs and tight internal spaces create strong silhouette recognition at display sizes, but the dense rhythm can stack quickly in long lines or small sizes. Numerals match the same blocky, squared construction for consistent impact in headlines and labels.