Sans Normal Amrew 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'CF Asty' by Fonts.GR, 'Acherus Feral' by Horizon Type, 'Daikon' by Pepper Type, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, ui text, headlines, signage, packaging, modern, friendly, clean, confident, utilitarian, clarity, versatility, contemporary, systematic, geometric, rounded, open apertures, even color, compact.
A solid, geometric sans with smooth curves, straight-sided stems, and broadly circular bowls. Stroke endings are clean and mostly square-cut, producing an even, steady texture across words and lines. Counters are generous and apertures stay open, helping letters remain distinct at smaller sizes. Uppercase forms read stable and constructed, while lowercase shapes keep simple, contemporary proportions with round dots and straightforward joins.
This font works well for contemporary branding systems, product interfaces, and editorial headlines where a strong, clean presence is needed. Its open counters and steady rhythm also make it a practical option for signage and packaging copy, especially when set in short blocks or callouts.
The overall tone feels modern and approachable, balancing a no-nonsense clarity with soft, rounded geometry. It projects confidence and neutrality, making it suitable for straightforward communication without feeling cold or overly technical.
The design appears intended to deliver a versatile, contemporary sans with geometric construction and high clarity, prioritizing a consistent text color and dependable readability in both display and general-purpose settings.
The numerals follow the same rounded, constructed logic as the letters, with clear differentiation between forms and consistent weight distribution. The sample text shows a dense, dark paragraph color that maintains legibility through consistent spacing and open interior shapes.