Sans Normal Lamiy 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink and 'Code Next' and 'Mont' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, dynamic, friendly, impact, motion, modern branding, attention, oblique, rounded, soft corners, blocky, compact counters.
A heavy, oblique sans with broad proportions and rounded, somewhat squared-off curves. Strokes are consistently thick with minimal modulation, producing dense counters and a compact interior rhythm. Terminals read clean and blunt, while bowls and arcs lean toward geometric roundness, giving letters a sturdy, contemporary silhouette. Numerals and capitals share the same robust build, and spacing feels even and purposeful for impactful setting.
This style is best suited to short, high-impact text such as headlines, poster typography, promotional graphics, and bold interface or signage moments. Its dense strokes and slanted stance help it hold up in large sizes where immediacy and presence are the priority, and it can also work for punchy subheads when generous spacing is available.
The overall tone is energetic and confident, with a forward-leaning posture that suggests motion and momentum. Its chunky forms and softened curves keep it approachable rather than severe, balancing strength with a friendly, modern feel.
The design appears intended to deliver maximum visual punch with a modern, geometric-leaning sans structure and a built-in sense of speed from the oblique stance. It prioritizes bold clarity and brandable shapes over delicate detail, aiming for strong recognition in display settings.
The oblique angle is pronounced enough to create strong directional emphasis, especially in all-caps lines. Round letters like O/C/G stay smooth and stable, while diagonals and joins in forms such as K, M, N, and W read bold and athletic in texture.