Sans Normal Arlah 12 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, technical, approachable, versatility, legibility, modernity, clarity, neutral tone, geometric, rounded, open apertures, even rhythm, low tension.
A clean, geometric sans with broadly circular bowls and smooth, uniform curves balanced by straight-sided verticals. Strokes appear consistent and steady, with moderate contrast emerging mainly at joins and curves rather than through calligraphic modulation. Counters are open and roomy, terminals are plain and unadorned, and spacing reads generous, giving the face an airy, uncluttered rhythm in both uppercase and lowercase. Figures follow the same simple, rounded construction, keeping the overall texture calm and predictable in text.
Well-suited for interface copy, product and tech branding, and general-purpose editorial layouts where clarity and even color are priorities. The open shapes and generous spacing also make it a solid choice for signage and presentation typography, especially at medium to large sizes.
The font conveys a contemporary, no-nonsense tone—clear, neutral, and quietly confident. Its round forms soften the voice just enough to feel friendly, while the straightforward construction keeps it firmly in a modern, functional register.
The design appears intended as a versatile, contemporary sans built around geometric roundness and consistent stroke behavior. It prioritizes legibility and a controlled, even typographic color while maintaining a friendly, modern character.
Round letters like O, C, and G feel strongly circle-driven, while straight-letter forms maintain crisp alignment and a stable baseline. The lowercase shows simple, single-story forms where expected and maintains consistent proportions that keep word shapes easy to scan.