Sans Normal Sudif 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, informal, approachable, soft, approachability, impact, readability, retro flavor, display clarity, rounded, humanist, soft terminals, compact bowls, open apertures.
A heavy, rounded sans with softly swollen strokes and gently tapered terminals. Curves dominate the construction, with broad, squat bowls and mostly closed, confident counters that keep the color dark and even in text. Corners are eased rather than sharp, and joins feel slightly calligraphic in places, giving capitals a sturdy presence while lowercase forms stay smooth and readable. Figures are chunky and highly legible, with simple, open shapes and a consistent, steady baseline rhythm.
Best suited to headlines and short-to-medium blocks of text where a bold, approachable voice is needed, such as packaging, branding, signage, and promotional materials. It can also work for UI or editorial callouts when a friendly, high-contrast presence against white space is desired.
The tone is warm and personable, with a subtle retro flavor that recalls mid‑century display lettering while remaining straightforward and usable. Its softened edges and generous curves read as friendly and casual rather than technical or corporate.
The design appears intended to deliver a strong, readable sans that stays inviting rather than austere, using rounded forms and softened terminals to create a distinctive, retro-leaning display personality while maintaining clear, practical letter shapes.
The sample text shows strong paragraph color and clear word shapes, with especially rounded forms in letters like a, e, s, and g. Uppercase characters feel slightly more geometric and blocky, while lowercase introduces a more human, hand-drawn softness, creating a lively but cohesive texture.