Sans Superellipse Kili 1 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, packaging, ui labels, techy, industrial, futuristic, confident, compact, modernity, systematic design, tech branding, display impact, rounded corners, squared counters, stencil-like, modular, geometric.
This typeface uses a geometric, rounded-rectangle construction with softened corners and mostly uniform stroke thickness. Many curves resolve into squarish bowls and counters, giving letters like O/Q/0 and b/d/p a superelliptic, boxed-in feel rather than a circular one. Terminals are predominantly straight or gently chamfered, and joints tend to be crisp and mechanical, producing a modular rhythm across the alphabet. Numerals and capitals read sturdy and stable, while the lowercase maintains a straightforward, engineered texture with a compact, no-nonsense silhouette.
It works best for short-to-medium text at display sizes, such as headlines, brand marks, product packaging, and technology-forward marketing. The strong, squared-round shapes also suit UI labels, dashboards, and navigation elements where a compact, engineered look is desirable.
The overall tone feels technical and industrial, with a subtle sci‑fi edge driven by its squared curves and machined-looking endings. It projects a confident, utilitarian voice—more “hardware label” than “humanist signage”—and carries a controlled, system-built personality suited to modern, engineered aesthetics.
The design intention appears to be a contemporary geometric sans with a rounded-rectangle skeleton, aiming for a clean but characterful voice that reads as modern and technical. By replacing fully circular forms with superelliptic bowls and crisp joins, it creates a distinctive, systematized look that stands out in branding and display settings.
The design emphasizes rounded-corner geometry consistently across letters and digits, which helps it stay cohesive at display sizes. Its squarish counters and blocky bowls make it distinctive in headings and branding, while the simplified terminals and minimal modulation keep the texture clean and uniform.