Sans Other Esbu 10 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, game ui, packaging, techno, arcade, industrial, mechanical, brutalist, digital aesthetic, impact display, retro tech, grid geometry, square, blocky, pixel-like, modular, angular.
A heavy, square-built sans with a modular, rectilinear construction. Strokes are consistently thick with crisp 90° corners and minimal curvature, producing strong, slab-like silhouettes. Counters are typically rectangular and tightly enclosed, while apertures are reduced to narrow slots, giving letters a compact, engineered feel. Spacing and widths vary by character, but the overall rhythm stays rigid and grid-driven, with a high midline presence and sturdy verticals.
Best suited to short, high-impact settings such as headlines, posters, branding marks, game or synthwave-themed UI, and bold packaging titling. It performs particularly well where a rigid, digital-industrial voice is desired and generous size can preserve interior clarity.
The design reads as digital and machine-made, evoking arcade-era display lettering and utilitarian industrial signage. Its hard geometry and dense black shapes create a forceful, no-nonsense tone that feels technical, retro-futuristic, and slightly aggressive.
The font appears designed to translate a grid-based, techno aesthetic into a bold display sans, prioritizing punchy silhouettes and modular consistency over conventional text readability. Its simplified curves and squared counters suggest an intention to feel coded, mechanical, and visually assertive across a range of title lengths.
At text sizes the narrow openings and tight internal spaces emphasize texture over nuance, creating a strong “wall of type” effect. The squared terminals and stepped joins reinforce a pixel-like impression even though the outlines are clean vector forms.