Sans Other Esbu 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, game ui, sports branding, industrial, arcade, tech, sporty, tactical, high impact, geometric rigour, retro tech, signage, octagonal, angular, geometric, blocky, stencil-like.
A heavy, block-built sans with octagonal geometry and abrupt chamfered corners. Strokes are predominantly uniform, with squared terminals and tightly controlled counters that often read as small rectangular cutouts. The design favors hard right angles and notched joins, creating a mechanical rhythm with compact apertures and minimal curvature. Uppercase forms are broad and commanding, while the lowercase echoes the same modular construction, keeping a consistent, engineered texture across text.
Best suited to short, high-impact settings such as headlines, poster titles, team or event branding, and logo lockups. It can also work for game UI labels or interface headings where a bold, angular aesthetic is desired, though its tight apertures suggest avoiding very small sizes for extended reading.
The overall tone is assertive and utilitarian, with a distinctly synthetic, game-like edge. Its crisp facets and cut-in counters evoke machinery, signage, and retro-futuristic display lettering, giving text a tough, no-nonsense presence.
The design appears intended to deliver maximum visual punch through a faceted, modular construction that stays consistent across uppercase, lowercase, and figures. It prioritizes a strong silhouette and a disciplined, industrial rhythm over softness or calligraphic nuance, aiming for a contemporary display voice with retro arcade and stencil-signage undertones.
Numerals and capitals feel especially at home in headline settings, with wide internal spacing kept in check by the squared counters. The punctuation shown is similarly chunky, matching the font’s rigid construction and maintaining a strong, uniform color in lines of text.