Sans Normal Orbis 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, straightforward, maximize impact, ensure legibility, modernize tone, add friendliness, rounded, sturdy, blocky, compact, clean.
A heavy, rounded sans with dense, compact letterforms and broad, even strokes. Curves are smooth and generous, while terminals read clean and mostly squared-off, creating a sturdy, block-like silhouette. Counters are relatively tight for the weight, and the overall rhythm is consistent and stable, giving text a strong, uniform color. Numerals match the boldness and simplicity of the letters, staying highly legible at display sizes.
This font performs best in bold, attention-driven applications such as headlines, posters, and prominent UI labels. It suits branding and packaging where a strong, approachable voice is needed, and works well for signage or wayfinding when set with comfortable tracking and line spacing.
The tone is confident and direct, with a friendly softness from the rounded curves. It feels contemporary and pragmatic rather than delicate or ornamental, projecting clarity and presence in short messages and headlines.
The likely intention is a robust, highly legible sans that delivers maximum impact with minimal stylistic distraction. Its rounded geometry and consistent stroke behavior aim to balance friendliness with authority, making it suitable for bold communication across print and screen.
The design favors clear, simplified shapes with minimal detailing, producing high visibility and a strong typographic footprint. At larger sizes it reads crisp and punchy; in longer passages the compact counters and heavy color can feel dense, encouraging use in shorter runs or with generous spacing.