Serif Flared Usta 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, literary fiction, magazines, academic text, classic, bookish, traditional, calm, refined, readability, print tradition, subtle character, editorial utility, flared terminals, wedge serifs, humanist, open counters, moderate stress.
A readable serif with subtly flared stroke endings and wedge-like serifs that broaden gently from the stems. The letterforms show low-to-moderate stroke modulation and a steady, even rhythm, with open counters and comfortable spacing that keeps paragraphs from feeling tight. Round characters are slightly oval with a soft, traditional stress, while straight strokes finish with crisp, tapering terminals rather than heavy slabs. The overall drawing feels consistent and restrained, emphasizing clarity over ornament.
Well-suited to extended text settings such as books, essays, magazines, and other editorial layouts where steady texture and comfortable readability are priorities. It also works effectively for headings and pull quotes when a classic, cultivated serif presence is desired without high-contrast drama.
The tone is traditional and literary, with a quiet authority that suggests print heritage without feeling overly formal. Its flared details add warmth and a touch of craft, giving the text a composed, trustworthy voice suited to long-form reading.
The design appears intended to deliver dependable, print-oriented readability with a gently expressive serif treatment. By using flared terminals and restrained contrast, it aims to feel classic and human while keeping a neutral, versatile page color for editorial typography.
Capitals read as sturdy and conventional, while the lowercase maintains familiar proportions and straightforward constructions, supporting smooth word shapes. Numerals appear clear and balanced, matching the text color and maintaining the same understated flare at key terminals.