Sans Normal Vumif 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak, 'Syabil' by Eko Bimantara, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Roihu' by Melvastype, 'Core Sans NR' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, friendly, modern, clean, approachable, playful, warm modernity, everyday clarity, brand friendliness, soft geometry, rounded, soft corners, open counters, even rhythm, geometric.
A rounded sans with smooth, gently softened terminals and largely monolinear strokes. Curves are built from simple circular and elliptical forms, giving letters a clean, geometric backbone while keeping joins and corners noticeably softened. Proportions feel balanced and steady, with open counters and a readable, unforced rhythm in both uppercase and lowercase. Numerals follow the same rounded construction, with clear, simple shapes that match the overall texture in running text.
Well-suited to UI labels, product and brand identities, and friendly signage where a clean sans is needed without a hard edge. It also performs nicely for short to medium passages in marketing or packaging, and as a headline companion where rounded geometry helps establish an approachable tone.
The overall tone is friendly and contemporary, with a soft, welcoming presence rather than a sharp or technical feel. Its rounded finishing and even color create an approachable voice that can read as slightly playful while still staying neutral enough for everyday interface and brand use.
The design appears intended to deliver a neutral, modern sans with softened geometry—prioritizing clarity and consistency while adding warmth through rounded terminals and smooth curves. It aims to keep forms simple and highly legible, producing an even, contemporary texture in both display and general-purpose settings.
Round terminals and softened corners are consistent across straight strokes and diagonals, helping the font maintain a uniform, calm texture. The sample text shows solid legibility at larger sizes, with smooth curves and open forms keeping the line color even and uncluttered.