Sans Normal Itlub 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Doublewide' by Betatype, 'Dean Gothic' by Blaze Type, 'Roc Grotesk' by Kostic, and 'Bacalar' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, sporty, industrial, techy, punchy, high impact, modern branding, display clarity, strong presence, rounded, blocky, geometric, compact, tightly set.
A heavy, wide sans with rounded, geometric construction and a distinctly blocky silhouette. Curves are built from broad elliptical bowls and soft corners, while horizontals and diagonals feel flattened and engineered, giving the shapes a sturdy, low-friction look. Counters tend to be small and horizontally oriented, and joins are smooth, keeping the overall texture dense and uniform. Numerals and lowercase share the same robust, streamlined logic, producing a consistent, high-impact rhythm across lines of text.
Best suited to headlines and short-form display typography where maximum impact and quick recognition are needed. It works well for sports and fitness identities, product packaging, bold UI or app headers, and large-format signage where a dense, sturdy word shape helps commands stand out.
The tone is bold and confident with an athletic, industrial edge. Its broad stance and compact counters create a sense of power and forward motion, reading as modern, pragmatic, and built for visibility rather than delicacy.
The design appears intended to deliver a contemporary, high-impact sans that combines geometric roundness with a muscular, engineered profile. The wide proportions and compact counters prioritize strong presence and legibility at display sizes, aiming for a modern, energetic voice.
In longer samples the strong width and tight internal space create a dark, continuous typographic color, especially in rounded letters like o/e/a and in the packed shapes of s and 8. The punctuation and spacing shown suggest it is most comfortable at larger sizes where the sculpted curves and flattened terminals remain clear.