Slab Rounded Ipdy 7 is a light, wide, monoline, upright, normal x-height font.
Keywords: editorial text, book design, packaging, branding, posters, friendly, retro, approachable, bookish, calm, soften slab, improve readability, retro warmth, friendly text, rounded serifs, soft corners, open counters, generous spacing, low contrast.
A low-contrast serif with sturdy slab-like feet and noticeably rounded terminals that soften the silhouette. Strokes are even and monolinear, with gentle corner radiusing on joins and serifs, giving the letterforms a smooth, manufactured feel. Proportions are comfortably spacious with open counters and a steady rhythm in text; the lowercase shows a compact, readable build with single-storey forms (notably a and g) and a lightly curved, looping descender on y. Numerals are clear and simply structured, matching the same rounded, bracketless slab logic and consistent stroke weight.
Well-suited for editorial and book typography where a calm, even texture is desirable, especially in short-to-medium passages. The rounded slab detailing also works well for packaging and branding that want a friendly, heritage-leaning voice, and for display settings like posters or headings where its softened serifs remain distinct.
The overall tone feels warm and unpretentious, combining a dependable, editorial serif structure with a softened, slightly nostalgic personality. Its rounded finishing and even color make it come across as friendly and accessible rather than formal or sharp.
The design appears intended to merge the sturdiness and clarity of slab-serif construction with rounded, approachable finishing. It prioritizes consistent color and straightforward forms for readability, while using softened terminals to create a more inviting, contemporary-retro character.
Round dots on i and j and the softened serif corners contribute to a cohesive, gentle texture at paragraph sizes. The caps read steady and traditional, while the lowercase adds a touch of informality through simplified, single-storey shapes and rounded ends.