Sans Normal Jogif 10 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'EF Diamanti Condensed' by Elsner+Flake, 'Breda Two' by Eurotypo, 'FF Dax' by FontFont, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app headers, promotions, dynamic, sporty, assertive, modern, urgent, convey motion, maximize impact, modern display, strong emphasis, slanted, compact, angular, high-clarity, energetic.
A heavy, right-slanted sans with compact, forward-leaning proportions and sturdy, rounded-corner construction. Curves are smooth and full while joins and terminals are clean and simplified, producing a crisp silhouette with minimal ornament. Counters are relatively tight and strokes stay consistently strong, giving letters a dense, high-impact texture. The lowercase shows a tall, prominent x-height and straightforward shapes, while the uppercase feels blocky and stable with slightly squared curves and clear diagonal stress from the slant.
Best suited to display roles where impact matters: headlines, posters, promotional messaging, and sports or action-oriented branding. It can also work for short UI titles or labels when a bold, fast tone is desired, but its dense texture is most effective at larger sizes or in brief bursts of text.
The overall tone is energetic and purposeful, with a strong sense of motion created by the pronounced slant and dense color. It reads as contemporary and performance-oriented rather than formal, emphasizing speed, impact, and confidence.
The design appears intended to deliver a strong, contemporary italic voice that stays clean and legible while projecting speed and emphasis. Its simplified terminals, compact spacing feel, and sturdy curves suggest a focus on high-impact display typography for modern branding and advertising contexts.
The rhythm is compact and punchy, with strong diagonals in letters like A, K, M, N, V, W, X, and Y reinforcing the forward momentum. Numerals are similarly robust and simple, matching the letterforms for consistent emphasis in mixed alphanumeric settings.