Sans Superellipse Fyrej 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'European Sans Pro' by Bülent Yüksel and 'Broadside' and 'Broadside Text' by Device (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, punchy, energetic, modern, confident, impact, motion, branding, clarity, modernity, oblique, rounded, compact, sturdy, industrial.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Strokes are sturdy and fairly even, with broad curves that feel tightened into squarish bowls and counters rather than perfect circles. Terminals are clean and blunt, and the overall silhouette stays compact, giving letters a dense, high-impact rhythm. The italic slant is consistent and forward-leaning, with wide joins and simplified forms that prioritize mass and continuity over delicate detail.
This font is best suited for short, high-impact settings such as sports branding, event posters, promotional headlines, and bold logo lockups. It can also work well on packaging or product marks where a compact, energetic voice is needed, especially when set in larger sizes where its dense forms and rounded geometry read cleanly.
The tone is assertive and fast, with a distinctly sporty, performance-driven feel. Its rounded geometry keeps it friendly and contemporary, while the heavy weight and slanted posture add urgency and motion. Overall it reads as confident, promotional, and designed to grab attention quickly.
The design appears intended to deliver maximum impact with a streamlined, modern shape language—combining strong weight, consistent slant, and rounded-rectangle forms to communicate speed and strength. It favors bold legibility and brand presence over typographic subtlety, making it effective for energetic display typography.
Uppercase forms appear stable and blocky with slightly squared curves, while lowercase maintains a straightforward, utilitarian skeleton that stays clear under heavy weight. Numerals match the same compact, rounded-rect aesthetic, reinforcing a cohesive, logo-ready texture across letters and figures.