Sans Normal Logum 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Supria Sans Condensed' by HVD Fonts and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, punchy, impact, momentum, attention, branding, display, oblique, chunky, rounded, compact, sturdy.
A heavy, oblique sans with broad, rounded contours and a compact footprint. Strokes are thick and consistently weighted, with softened corners and closed counters that create dense, dark letterforms. The italic slant is uniform and brisk, and the overall rhythm favors short joins and sturdy terminals over delicate detailing. Numerals match the letters in mass and curvature, keeping a cohesive, blocky texture in display settings.
Best suited to headlines, short statements, and branding where strong emphasis and speed are desired. It works well for sports and lifestyle graphics, posters, packaging fronts, and punchy signage, especially at medium to large sizes where the dense counters remain clear.
The tone is bold and energetic, with a sporty forward motion from the slant and a no-nonsense, high-impact presence from the dense shapes. It reads as confident and contemporary, geared toward grabbing attention rather than blending into body copy.
The design appears intended to deliver maximum impact with minimal fuss: a stout, rounded sans pushed into a consistent oblique stance for momentum and attitude. Its simplified, low-detail construction prioritizes bold silhouettes and quick recognition in display use.
Round letters like O and Q lean toward squarish-rounded proportions, while diagonals and joins (as in K, R, and W) feel tightly drawn to maintain compact spacing and a strong silhouette. The boldness reduces interior whitespace, making letterspacing and size important for clarity in longer lines.