Slab Contrasted Amdy 2 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, western, industrial, athletic, retro, assertive, impact, visibility, durability, heritage styling, blocky, chunky, bracketed, rounded, high impact.
A heavy slab serif with broad proportions and compact internal counters that create a dense, poster-like color on the page. The serifs read as sturdy rectangular slabs with slight bracketing and softened corners, giving the letterforms a machined-yet-friendly solidity. Curves are full and round, terminals are blunt, and joins stay clean and consistent, producing an even rhythm in both caps and lowercase. Numerals follow the same robust construction, with wide forms and strong horizontals that match the text weight and presence.
This font is well suited to display settings where strong presence is desired, such as headlines, posters, storefront or wayfinding signage, and bold packaging. Its sturdy slabs and wide stance also fit sports and team-style branding, badges, and label-style layouts where a confident, vintage-leaning voice is appropriate.
The overall tone is confident and emphatic, with a classic workwear and collegiate flavor. It evokes vintage signage and bold headline typography—direct, stable, and built for visibility—while the rounded shaping keeps it from feeling overly severe.
The design appears intended to deliver maximum impact with a stable, block-constructed slab serif structure, combining strong horizontals and substantial serifs for authority while keeping curves and corners slightly softened for approachability in display typography.
Because the counters are relatively tight and the strokes are consistently heavy, the face performs best when it has room to breathe; generous tracking and leading help maintain clarity in longer lines. The slab details remain legible at display sizes and in high-contrast reproduction contexts.