Sans Normal Bymot 14 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Shoika' by Tropical Type Foundry and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, neutral, modern, friendly, minimal, versatility, clarity, modernity, systematic feel, readability, open apertures, geometric, even rhythm, smooth curves, simple terminals.
A clean sans with rounded, geometric construction and smooth, continuous curves. Strokes are even and straightforward, with simple terminals and broadly circular bowls in letters like C, O, and Q. Proportions feel balanced and contemporary, with clear spacing and open counters that keep word shapes tidy in text. The lowercase shows a single-storey “a” and “g,” a straightforward “t,” and generally uncluttered forms that prioritize clarity over decoration.
Well-suited for interface typography, product pages, and general-purpose editorial settings where a clear, contemporary sans is needed. Its open forms and even rhythm also make it a good choice for brand systems, wayfinding, and headings that need to feel modern without looking overly stylized.
The overall tone is neutral and modern, with a friendly softness coming from the rounded geometry. It reads as calm and functional rather than expressive, giving layouts a straightforward, contemporary voice.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel current and systematic, but softened for comfortable reading and broad usability across display and text sizes.
Caps are clean and stable with an unobtrusive presence; diagonals (V, W, X, Y) are crisp without sharp ornamental details. Numerals follow the same geometric logic, with smooth curves and a consistent, restrained feel that matches the letters in running text.