Sans Normal Nugid 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, modern, impact, approachability, modernity, clarity, display use, rounded, chunky, soft, compact, geometric.
A heavy, rounded sans with compact proportions and broad, low-contrast strokes. Curves are built from smooth circular and elliptical shapes, paired with crisp horizontal and vertical terminals that keep the forms sturdy and clean. Counters are relatively tight and the joins are simple and confident, producing a solid texture in words. The lowercase shows single-storey constructions (notably the a and g) and short extenders, contributing to an even, blocky rhythm; numerals are similarly robust with simplified, highly legible silhouettes.
Best suited to short, high-impact settings such as headlines, posters, bold branding, packaging callouts, and signage where a friendly, modern presence is desired. It can work for brief UI labels or badges at larger sizes, but extended paragraphs may appear heavy due to the dense stroke and compact interior spaces.
The overall tone is friendly and upbeat, with a soft, chunky presence that reads as approachable rather than severe. Its rounded geometry and dense weight give it a confident, poster-like voice that feels contemporary and informal.
The design appears intended to deliver maximum visual punch with a welcoming, rounded character—combining geometric simplicity with a soft, contemporary feel for attention-grabbing display typography.
In running text the weight creates strong word shapes and high impact, while the compact counters and tight inner spaces can make long passages feel dense. The punctuation and diacritics shown (such as the dotted i/j) are bold and clearly sized to match the overall color of the type.