Sans Normal Nylul 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk' by Identity Letters, 'Aestetico' by Latinotype, 'Alexer' and 'Alexer Pro' by NicolassFonts, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, modern, high impact, approachability, modern branding, display legibility, rounded, geometric, blocky, compact counters, soft corners.
A heavy, rounded sans with broad proportions and simplified, geometric construction. Curves are generous and continuous, with minimal modulation and a generally even color across words. Terminals are clean and blunt, and many shapes lean toward circular bowls with compact counters, producing a dense, poster-like texture. The lowercase uses single-storey forms where applicable and keeps apertures fairly tight, while numerals follow the same stout, rounded logic for a cohesive set.
Best suited to display applications where high impact is needed—headlines, posters, brand marks, packaging, and attention-grabbing signage. It also works well for short UI labels or calls-to-action when set with ample spacing and used sparingly.
The overall tone is bold and upbeat, balancing strong impact with soft, approachable curves. It reads as contemporary and slightly playful, projecting confidence without feeling sharp or aggressive.
Designed to deliver maximum presence with a friendly, geometric voice—pairing stout letterforms and rounded geometry to create a contemporary, easily recognizable silhouette for prominent typographic moments.
In text, the dense interior spaces and tight apertures create a dark, unified rhythm that favors larger sizes. The wide stance and rounded joins help maintain clarity in short words and headlines, while longer passages can feel heavy due to the strong typographic color.