Sans Other Tesu 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: signage, posters, packaging, headlines, labels, utilitarian, industrial, retro, technical, straightforward, space saving, functional clarity, technical tone, signage utility, condensed, rounded corners, monoline, flat terminals, geometric.
This typeface is a condensed, monoline sans with a tall stance and compact counters. Strokes maintain an even thickness and end in mostly flat, squared terminals with subtly rounded corners, producing a clean but slightly softened edge. Curves are built from simplified, geometric arcs (notably in C, O, S, and e), while many joins stay fairly rigid, giving the alphabet a constructed, engineered feel. Spacing appears tight and efficient, with consistent rhythm and minimal modulation across letters and numerals.
It suits short-to-medium text where space efficiency and clear, compact letterforms are beneficial, such as signage, labels, packaging, and editorial subheads. The condensed build also works well for posters and headlines that need a tall, economical footprint without high-contrast delicacy.
The overall tone feels practical and no-nonsense, with an industrial, signage-like clarity. Its condensed proportions and squared details add a mildly retro technical character, suggesting mid-century functional graphics rather than expressive or calligraphic typography.
The design appears intended to deliver a space-saving, function-first sans with constructed geometry and robust simplicity, balancing crisp industrial structure with slightly rounded corners to avoid harshness in continuous reading.
Distinctive shapes include a single-storey a and g, a compact, open e with a horizontal bar, and numerals that read as sturdy and straightforward. The forms favor legibility through simplified geometry rather than softness or humanist modulation, which keeps the texture crisp in blocks of text.