Sans Other Wiri 6 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'Rationell' by PeGGO Fonts, 'NeoGram' by The Northern Block, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids branding, playful, retro, quirky, chunky, handmade, attention grab, retro charm, playful display, craft texture, brand character, rounded, soft corners, stencil cutouts, blobby, cartoonish.
A heavy, rounded sans with chunky, slightly irregular silhouettes and softened corners. Strokes are thick and compact, with broad curves and simplified geometry, giving the letters a buoyant, inflated feel. Many glyphs include small internal notches and cutout-like highlights (often near the top left), creating a consistent “chipped” or stencil-accented texture across the set. Counters are generally small relative to the stroke mass, and spacing reads a bit loose and buoyant, emphasizing a bold, poster-like rhythm.
Best suited for display use where its mass, rounded forms, and cutout accents can be appreciated—posters, playful branding, packaging, signage, and logo wordmarks. It can also work for short promotional copy or title treatments, especially when a friendly, retro-leaning personality is desired.
The overall tone is cheerful and characterful, leaning toward retro display lettering with a toy-like, cartoon energy. The repeated cutout details add a crafty, worn-in charm that feels informal and attention-grabbing rather than polished or corporate.
The design appears intended to deliver an approachable, high-impact display voice with a deliberately imperfect, textured twist. By combining bulbous sans shapes with consistent notch/cutout details, it aims to stand out in branding and headline contexts with a playful, crafted feel.
Numerals and caps carry the same rounded, cutout motif, helping headlines and short phrases feel cohesive. The texture-like notches can become visually busy at smaller sizes, but they contribute strongly to the font’s distinctive voice in larger settings.