Sans Other Wiri 3 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'ITC Franklin' by ITC, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'PG Gothique' by Paulo Goode, 'Ryman Gothic' by W Type Foundry, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, retro, chunky, friendly, cartoon, impact, brand voice, novelty, retro flavor, friendly display, rounded, soft corners, bulbous, bouncy, ink-trap feel.
A heavy, rounded sans with inflated, blocky letterforms and soft-cornered terminals. Strokes are thick and stable, with noticeable internal notches and scooped cut-ins that create a high-contrast, carved look between stems and counters. Curves are generous and geometric, while joins and diagonals (e.g., in K, M, N, W) keep a slightly uneven, hand-shaped rhythm rather than strict mechanical symmetry. Counters are compact and often pinched, producing a dense color and a strong silhouette that remains readable at display sizes.
Best suited for display contexts such as headlines, posters, packaging, badges, and logo wordmarks where a thick, friendly presence is desired. It also works well for short bursts of text—taglines, labels, and social graphics—where its dense color and playful details can be appreciated. For longer reading, the tight counters and strong texture will feel most comfortable at larger sizes with ample line spacing.
The overall tone is upbeat and bold, with a retro sign-painting and cartoon-title energy. Its puffed shapes and quirky internal cutouts feel approachable and humorous, leaning toward novelty without becoming illegible. The texture reads confident and loud, suited to attention-grabbing messaging.
This design appears intended to deliver maximum visual impact through rounded mass and distinctive scooped detailing, creating a memorable, characterful sans for titles and branding. The consistent heaviness and broad proportions prioritize strong silhouettes and a lively, handcrafted rhythm over neutrality.
Several glyphs show distinctive scooped notches and small interior cutouts that behave like ink traps or carved highlights, giving the face a stamped/embossed impression. Numerals are similarly heavy and rounded, matching the letters with compact counters and prominent curves. Spacing appears generous and the word shapes are broad, emphasizing impact over economy.