Sans Normal Nymad 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Croih' by 38-lineart, 'Referenz Grotesk' by Sudtipos, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, punchy, retro, impact, approachability, display strength, retro flavor, blocky, rounded, compact, friendly, sturdy.
A heavy, rounded sans with broad proportions and dense, even stroke weight. Curves are generous and smoothly drawn, while terminals tend toward blunt, horizontal or slightly sheared finishes that give the shapes a cut, engineered feel. Counters are relatively small and well-contained, producing dark text color and strong silhouette definition. The lowercase is compact with simple, single-storey forms, and the overall spacing reads tight and impactful, favoring bold blocks over airy rhythm.
Best suited to headlines and short display copy where a strong, saturated texture is an advantage. It works well for branding, packaging, and signage that needs high impact and quick recognition, and it can add a playful, confident voice to promotional or editorial titling.
The font projects a bold, upbeat personality with a slightly retro, poster-like energy. Its rounded construction keeps the tone friendly, while the thick strokes and tight counters add assertiveness and immediacy. In text, it feels attention-grabbing and energetic rather than quiet or delicate.
Designed to deliver maximum visual impact through broad, rounded forms and a compact internal structure. The intent appears to balance friendliness (through circular curves and simple lowercase shapes) with assertive presence, making it effective for bold, modern display communication.
The numerals and capitals share the same sturdy geometry, with round forms (O/0/8/9) appearing especially weighty and stable. Angled joins in letters like K, V, W, X, and Z introduce sharp accents that contrast with the otherwise soft, circular vocabulary, enhancing the overall punch.